Posts Tagged ‘iphone’

Task-oriented usage

Friday, September 18th, 2009
Image representing iPhone 3G as depicted in Cr...

Image via CrunchBase

I’m constantly surprised by the frequency with which something that I have long thought/assumed/believed, but rarely considered, is articulately and cogently explained to me. This happened not long ago when a friend described how many people online are task-oriented. That is to say, people go online with a specific objective in mind and the way they engage with the Internet is tied to that objective.

More recently, I read a line that said (I’m paraphrasing), data and services, and not pages, are what’s central to the Web.

When you put those two thoughts together — task-oriented usage and the centrality of data and services — it instantly explains why some sites work so well and some are so terrible. Those that use data and services (enabled by high-quality design) to enable people to execute the task at hand are successful. Those that don’t, aren’t.

Think of some of the tasks that might drive people online:

  • I want a sports score
  • I want to know what’s happening right now
  • I want to see my fantasy league stats
  • I want to see how my money is doing
  • I want to see what the reaction to Obama’s speech was
  • I want to learn more about this “cellulosic ethanol” stuff
  • I want to see what Kanye did
  • I want to see what my friends are up to
  • I want to know what people are talking about
  • I want to find out what Apple just released
  • I want to find out what movie to see tonight and where it’s playing and buy tickets for it

Data and services do that. Pages do not. Extend that another layer into the mobile space. I’ve long been critical of the term “mobile” because for so long it didn’t serve these purposes (connecting objectives with successful outcomes). Rather, they served mobile carrier’s interests via terrible interfaces. But now, thanks to devices like the iPhone, people are now easily able to do the above kind of stuff whenever they think of it, no matter where they are at. That’s the killer app of mobile. Location awareness is a great feature, but the “now-ness” of mobile is key.

The challenge for news organizations is to a) have ideas in this space and b) orient ourselves so that we can bring them to life. Most news organizations are specifically not oriented to think and act this way. They are oriented to write stories (a.k.a, pages). See the problem?

I very much like the idea that data and services, rather than pages, are central to the Web.
That gets at one of the points I’ve heard you make, Amy, about how task-based people are… not just with the Web, but with anything.
- I want a sports score
- I want to know what’s happening right now
- I want to see my fantasy league stats
- I want to see how my money is doing
- I want to see what the reaction to Obama’s speech was
- I want to learn more about this “cellulosic ethanol” stuff
- I want to see what Kanye did
- I want to see what my friends are up to
- I want to know what people are talking about
- I want to find out what Apple just released
- I want to find out what movie to see tonight and where it’s playing and buy tickets for it
Data and services do that. Pages do not.
The thing about mobile is that it enables people to do this stuff when they think of it, no matter where they are at. That’s the success of the iPhone, in a nutshell.
The challenge for us (and others) is how to have these ideas and then bring them to life. In our case, we are not oriented to think and act this way. We are oriented to write stories (a.k.a, pages). That’s it.
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Mac problems solved! (And more…)

Friday, September 18th, 2009

For some reason, I’ve had a number of Mac issues lately. As anyone who knows me knows, I’ve been a Mac user since 1987, when I was introduced to it by my high school English teacher, Mr. Davis, showed it to us and said all our papers had to be created on it. (By the way, I promise to finish The Odyssey soon, Mr. Davis.) I had long used The Apple ][, but the Mac was new to me back then.

So, Mac issues aren't usually a big deal. This past week, though, I had several of them.

Where'd the Apple TV go?

First, my Apple TV wasn't showing up in iTunes after upgrading to Snow Leopard. iTunes acted like the Apple TV was connected, but it wouldn't show it in the devices list. After restarting the computer with the shift key down to put the Mac in "safe" mode, iTunes saw the Apple TV just fine. Upon further review, I discovered that Intego NetBarrier was the culprit. I removed all traces of it from the computer and Apple TV has been happy ever since.

Now, since NetBarrier is designed to block unwanted intrusion into your computer, it makes sense that it would block Apple TV by default. And I'm sure that I could have mucked around in the NetBarrier settings to allow the Apple TV through, but honestly, I'm already protected by a NAT router (Airport Extreme), so the extra caution seemed not to be worth it.

Active Directory blues

As it happened, I was also having a problem connecting to Active Directory at work from my laptop. For some reason, the computer refused to bind to the service. Again, after much exploration (and the aforementioned Apple TV discovery), NetBarrier again seemed to be the culprit. I removed it and Active Directory is singing again.

Quicken resuscitated

I'd also been noticing a problem with Quicken 2007. It had stopped downloading transactions from my banks for no apparent reason. I tried resetting passwords, rebuilding the PIN Vault, turning off online banking and turning it back on again, changing financial institution names (like from "zWachovia" to "xWachovia" or just "Wachovia" -- the funky names, by the way, are vestiges of past banking mergers. As a former First Union customer, I'm under "zWachovia" these days. I'm sure it'll eventually become "qWells Fargo" or something.), but nothing worked. I kept getting OL-249 errors and notices that Chase had changed its online banking schemes. Finally I came upon the solution. I had to download a special security update from Quicken. After running that update on Quicken, my downloads worked again. Why this critical issue isn't better addressed on Quicken's site is beyond me.

Briefly...

Now, on to other matters technological. On the iPhone front, allow me to highlight some recent additions to my app collection:

AppBox Pro: For just $0.99, this app will replace dozens of others and do it with more style than what it replaces. It sports a level, currency converter, date calculator, flashlight, random number generator, tip calculator, translator, unit converter and more. I mean, really, this is great not just for what it packs in, but for everything else you can get rid of.

Boxed In: This puzzle-like game is fast and tons of fun. Basically, you have to move boxes to clear a path to a door. Sounds easy. And for a while, it is. But then it gets really challenging. Level 44 baffled me for days.

Navigon: This turn-by-turn GPS navigation software is my favorite that I've seen/tried. Yeah, it's pricey, but they keep making it better. It announces road names, it allows you to control the iPod functionality without leaving the navigation app, and soon it will include live traffic information. It does expose the flaw in the iPhone not allowing parallel processing, but so it goes.

DoodleJump: This deceptively difficult game is all about orienting the phone to cause this little guy to jump from level to level. Hard to explain, easy to learn, impossible (?) to master.

Madden NFL: Fun football game, but really, does anyone have a fucking clue what all the offense and defense plays are? Those names make no sense to anyone but John Madden.

Yelp: You gotta love the augmented reality Easter Egg. If you're on a 3GS, start up Yelp and then shake it three times. That enables "monocle." Once that's enabled, you can select it and point your phone (like you're taking a picture) at some shops. Yelp will tell you what each building is. This, my friends, is the future.

That's good for now.

iPhone Apps Update

Sunday, March 1st, 2009

To my surprise, a colleague told me recently how much he enjoyed my “what’s on my iPhone” posting. So, I thought I’d update it with some new apps I’ve recently gotten:

AllRecipes: Just what it sounds like — an online recipe lookup. I haven’t really used it. I think my wife downloaded it.

Analytics: A great and beautiful iPhone app that taps into Google Analytics, so I can see how few people are actually reading this… right now.

BurnBall: A totally fun game that is kind of like the Tron cycle game, only with motion sensing and cute balls.

Drop7: A fun math-meets-Tetris game. Love it.

FallingBalls: In the spirit of LineRider, this simple game looks like what I would create if I tried to create an iPhone game, except this is both fun and a little macabre.

GPS Lite: GPS directions for your iPhone. Works a lot better if you have GPS (I don’t).

Grocery IQ: A wicked grocery store list manager. I just wish it had a desktop component. And the ability to share lists with other members of the household.

Lights Off: A fun toggle-like game in which every square you touch makes other squares light (or go off). Goal is to turn all the squares off. Fun!

LoveJigSaw: Cute jigsaw puzzle game.

Mint.com: A beautiful and free iPhone interface for the beautiful and free Mint.com site.

NPR Mobile: Not sanctioned by NPR, this allows for streaming of NPR content. Nice!

ShapeWriter: Um… not sure.

Tower Free: An amusing game.

Yelp: The iPhone version of Yelp! I have to admit, I don’t really use it.